Preeti Khicha, Aabhas Sharma

Stories by Preeti Khicha, Aabhas Sharma

Click to snap deals

Click to snap deals

Rediff.com   8 Mar 2010

Every shopper dreams of getting the best discount. Now, imagine if you can avail of this discount at the click of your mouse.

Tips to make your car attractive

Tips to make your car attractive

Rediff.com   18 Jan 2010

Global positioning system (GPS) devices are the upcoming trend in car accessories.

Mobile comics get more popular

Mobile comics get more popular

Rediff.com   4 Jan 2010

The process of creating a momic is fascinating.

The games companies play to 'console' consumers

The games companies play to 'console' consumers

Rediff.com   7 Dec 2009

When it comes to pricing of consoles, Indian gamers have never had it so good. Be it Sony's Playstation, Microsoft's Xbox or Nintendo's Wii, prices have steadily declined in the last 12 months. Arun S Ravi, an avid gamer who has represented India at the World Cyber Games, says: "There are many options available for Indian consumers who always seek value-for-money in every purchase."

Hollowing out a PC to cut computing costs

Hollowing out a PC to cut computing costs

Rediff.com   23 Nov 2009

The hardware functions of the computer are managed by a central server.

Sony goes desi to appeal to first-time gamers

Sony goes desi to appeal to first-time gamers

Rediff.com   9 Nov 2009

Welcome to the world of Desi Adda, Sony India's latest brainchild to attract gamers with six made-in-India games.

Shop till you drop, all at home

Shop till you drop, all at home

Rediff.com   31 Aug 2009

TV moghuls are ramping up the home shopping segment as it sees 35 per cent annual growth. While shopping on TV has been available for years now, a majority of Indian shoppers still prefer to touch and feel before buying a product.

No phoney game: Fight a bloody battle or hit a six

No phoney game: Fight a bloody battle or hit a six

Rediff.com   17 Aug 2009

The mobile gaming industry has taken rapid strides, and with the market growing faster than expected, it's no surprise that the consumer is getting access to a better and a broader game base. Though most people prefer to play games which are free to download, the paid ones too are gaining popularity. These games can be downloaded for Rs 50-99.

Woman power: Gaming no longer a boys' bastion

Woman power: Gaming no longer a boys' bastion

Rediff.com   10 Aug 2009

To attract Indian women, companies are coming up with games specially designed for them.

Hotels go hi-tech to woo travellers

Hotels go hi-tech to woo travellers

Rediff.com   18 May 2009

Today, when you check into a hotel, be sure to expect more than just a helpful bell-boy and a smiling concierge. As it is, the category of business travellers has been growing at a healthy clip. However, the rise of low-cost airlines and the 2010 Commonwealth Games in New Delhi has now given the entire travelling space a shot in the arm.

Recession leads to great holiday deals

Recession leads to great holiday deals

Rediff.com   4 May 2009

Online travel agencies are offering packages that make this summer the best season to go places. Mayur Oberoi, makemytrip.com's associate vice president, outbound tour, says they are seeing some good traction this summer season despite the slowdown. "This year we have seen short-haul destinations do considerably well in our international section, including Singapore, Malaysia, Thailand, Bali, Hong Kong and Macau."

Game Boys

Game Boys

Rediff.com   17 Nov 2008

Hooked to their computers, young Indian gamers are getting good enough to compete in the World Cyber Games.

Beijing games fail to lure Indians

Beijing games fail to lure Indians

Rediff.com   28 Jul 2008

Indians might have emerged as the new hope for the world travel and tourism industry, but they seem to be giving a miss to the month-long Beijing Olympics slated to begin next month.

Vodafone pug returns in new role

Vodafone pug returns in new role

Rediff.com   24 Apr 2008

Vodafone brings back the 'ambassador pug' to advertise its customer care services. This is the third dog after Spikey and Chika being used for Vodafone and Hutch campaigns respectively. The pug brings a likeability factor to the brand irrespective of the fact whether you are a customer or not. Hutch had a positive brand image and to make sure that it continued the effective use of the dog was extremely pivotal for the transition. The pug is an integral part of communication.

The day the music died!

The day the music died!

Rediff.com   19 Apr 2008

No more countdowns, no more artistes - television's music channels have rescinded their niche for non-music reality shows.

Indian beer market in high spirits

Indian beer market in high spirits

Rediff.com   6 Mar 2008

Beer market in India is expanding with new brands like Carlsberg or Budweiser making their way to retail counters across the country.

IPL: cash spinner or simply cricket

IPL: cash spinner or simply cricket

Rediff.com   2 Feb 2008

IPL is all set to auction the players, following the bidding for teams by corporates. Apart from being a huge money churning excercise IPL promises on being entertaining too.

How promising is Force India?

How promising is Force India?

Rediff.com   21 Jan 2008

We take a careful look at the prospects.

Radio ads get a raw deal

Radio ads get a raw deal

Rediff.com   9 Jan 2008

Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.

Kingfisher shoots its swimsuit calendar in India

Kingfisher shoots its swimsuit calendar in India

Rediff.com   19 Nov 2007

The calender aims to boost fashion and tourism in India.